Brastel’s marketing strategy targets more than 20 communities in Japan.
Through the most influential foreign media such as TV, radio, newspapers, magazines, billboards as well as participating in various international events, the company advertises its services in multiple languages. Furthermore, Brastel has created a network of over 3,000 distributors to have a close contact with the various foreign communities throughout Japan and in recent years, the company is focusing on services for small and medium-sized enterprises.


Brastel contributes to the foreign community in Japan sponsoring cultural and sports activities. The company carried out various other social activities and supported countries that suffered from natural disasters.
Brastel will continue both activities to expand opportunities for communication with foreigners living in Japan and Japanese society.

Education Support

Through the Cambodian Student Association in Japan, Brastel have supported the establishment of the "Kantrean Elementary School" in Cambodia.

In addition, to celebrate the "Japan-Brazil Year of Exchange"—100th year of Japanese immigration to Brazil—Brastel promoted a drawing contest for children and adolescents and also invited a Brazilian artist to run a painting workshop. The winning design of the drawing contest was printed in a special edition of the Brastel Card and part of the revenue was used to support educational projects.

Assistance to Disaster Areas

In 2004, Brastel held the "International Food Festival" an in-house charity event to help the victims of the Sumatra earthquake. The total amount of the sales was donated to the victims through the Red Cross.
The same event was held until 2006 to help build the elementary school in Cambodia. In 2008, the company visited the Embassy of China in Japan with a donation to help the country after the major Sichuan earthquake.
Another in-house fundraising was held in 2009 to help the victims of the massive flooding in the Philippines. With assistance of the local staff, Brastel was able to send donations, food and aid supplies.

Charity Activity

Since 2009, Brastel partnered with RESULTS Japan, a nonprofit grassroots advocacy organization and donates part of the Brastel Card revenue to fund their activities. Committed to creating the political will to end the worst aspects of poverty through education, public events, media coverage, educational trips and research, the organization has received support from notable people around the world as U.S. Secretary of State Hillary Clinton and former President of South Africa Nelson Mandela. Also, in collaboration with WFP (World Food Programme), Brastel supported school meals for children in the world between 2004 and 2009.