2009 In partnership with EMOBILE Ltd., Brastel introduces the Brastel Mobile in April 2009. The new service allows international calls from the Brastel Mobile and EMOBILE phones (purchased via Brastel) at rates up to 75% lower than using phones of other carriers.
In the same year, Brastel enhances and expands the FLIP service releasing new plans, Plus Number to more destinations and call forwarding option. Brastel presence on the internet is also strengthened with the creation of the blog "Brastel Creative" as well as its participation in sites such as Facebook, Twitter and YouTube.
2008 In January Brastel launches an unlimited calling plan for China and the FLIP Sharing, which allows the FLIP service to be used as a public phone. In June, International Gift service was released for Brastel Card customers. Through the service, customers in Japan could send shopping vouchers to their family and friends in countries like the Philippines, Indonesia, Nepal, Sri Lanka and Thailand. In November a new IP Access number for users of KDDI Hikkari Direct lines was launched.
To celebrate the 100th year of Japanese immigration to Brazil, Brastel promoted a drawing contest for children and adolescents between 7 and 18 years old. The winning design was printed in a special edition of the Brastel Card and part of the revenue was used to support educational projects.
2007 In January, Brastel releases FLIP, an internet phone service for customers to place and receive domestic and international calls using the latest VoIP (Voice over Internet Protocol) technology. Three months later, the company innovates again releasing Basix, an IP phone service designed to serve medium and small sized corporations based on the ASP system. The service allows customers to use indispensable business phone functions and options such as PBX, without the need of high initial investments.
2006 Brastel begins 2006 by starting its services in Brazil, inaugurating the Sao Paulo office in April. The online Live Support (Japan) is launched in October, providing customers real-time assistance over the internet in both English and Japanese. In the same month, Brastel starts to offer the PTR Recharge System, allowing selected distributors to receive payments, recharging the Brastel Card on the spot. The company closes the year with the celebration of its 10th anniversary (December). A massive marketing campaign is announced to commemorate the feat, including the drawing of 7 million yen in prizes.
2005 At the end of the year (November), Brastel announces the creation of its cultural division, Tupiniquim Entertainment. The new enterprise focuses on Brazilian culture from different perspectives, including music, movies, architecture, design and fashion. In December, Brastel initiates its activities in Hong Kong distributing the Brastel Card mainly to the Filipino and Indonesian markets.
2004 With the expansion of optical fiber broadband transmissions at reduced costs in Japan and the increasing popularity of ASP software, not only data and image is transmitted via IP, but audio as well. Focusing on this technology, in 2004 Brastel begin to offer personalized calling services to corporations. In the same year, the company innovates offering calls from other countries through the Brastel Card.
2003 In June 2003, Brastel starts its services in California, United States, initially targeting the Latino and Japanese communities in the region. Five months later, Brastel improves its CRM and switches in Japan to increase flexibility and stability in order to better track the increasing number of calls to over 200 countries and territories.
2002 Brastel leads off to be the first General Type II Carrier (provider of international calls) with a prepaid platform interconnected to the Japanese PSTN (Public Switched Telephone Network), controlled by major carriers such as NTT East, NTT West, NTT Communications and mobile phone operators.
This allows Brastel to effectively monitor the quality of its connections along with the 15 companies with whom it had alliances, exercising greater control also over routing and line costs.
Furthermore, the move enables Brastel to create its own direct prefix numbers: 0091-20 and 0091-21 (to be released). The new prefixes give customers the option to make international calls at even lower rates than before, with domestic charges included and the convenience of one-step dialing.
2000 In 2000, the company launches the first rechargeable international prepaid card. Customers could instantly replenish their cards at convenience stores located across the country. The Brastel Card is an instant success in the market and significantly reduces distribution costs.
Next, Brastel becomes one of the first telecom companies in the world to use a paperless payment system to recharge prepaid cards at convenience stores. Developed by NTT Comware, the Smart Pit payment system uses a bar code printed on the card instead of paper coupons. This new system results in further cost savings and improved service.
1998 In July of 1998, Brastel makes an agreement with KDDI (formerly KDD), a prominent Japanese telecommunications company, allowing service connections directly from Japan.
1996 Founded in 1996 as a private limited company, Brastel Co., Ltd. starts out offering callback services (based in the USA), primarily targeting the Brazilian community in Japan.